---
title: The Masterclass Series - Episodes
description: Learn how to build the basics of a successful catering business, from the menu to your sales strategy and operations.
image: https://cater.lunchbox.io/hubfs/Cater_MasterclassSeries_SocialImage1_LinkedIn_Rectangle-1.png
---

![Group 1000006012](https://cater.lunchbox.io/hubfs/Group%201000006012.svg "Group 1000006012")

**LIMITED SERIES**

Lessons featuring experts in catering on how to effectively   
scale your catering business and operations for higher   
sales, lower costs, and efficient operations.

![Exclusively on YouTube](https://cater.lunchbox.io/hubfs/youtube.svg "Exclusively on YouTube")

[ Watch S1 E1 ](https://cater.lunchbox.io/the-masterclass-series-episode-1?hsLang=en)

![Kelly Grogan](https://cater.lunchbox.io/hs-fs/hubfs/Group%201000006037.png?width=400&height=400&name=Group%201000006037.png "Kelly Grogan")

Episode One

Episode Overview

**  
EPISODE ONE:**

### The Fundamentals of Building a Catering Strategy

Featuring:  
Kelly Grogan, CRUMBS

We sit down with CEO and Founder of CRUMBS, Kelly Grogan, as she gives a masterclass on how to set up your catering business for success. Diving into everything from understanding the different catering segments to menu strategy, how to get your full team on board, and more—tap into best practices that will build a foundation for growth and efficiency. 

[ Play Now ](https://cater.lunchbox.io/the-masterclass-series-episode-1?hsLang=en)

---

![Sam Stanovich & TJ Schier](https://cater.lunchbox.io/hs-fs/hubfs/Group%201000006036.png?width=400&height=400&name=Group%201000006036.png "Sam Stanovich & TJ Schier")

Episode Two

Episode Overview

**  
EPISODE TWO:**

### Building Your Catering Sales List

Featuring:  
Sam Stanovich, Big Chicken

TJ Schier, SMART Restaurant Group

Restaurateurs and operators with experience at Big Chicken and Which Which, Sam Stanovich and TJ Schier, sit down with Cater for a masterclass on how to build a targeted catering sales list. Learn how to identify your ideal customers, build relationships that convert, and master local-level sales strategies.

[ Play Now ](https://cater.lunchbox.io/the-masterclass-series-episode-2?hsLang=en)

---

![Kelly Grogan](https://cater.lunchbox.io/hs-fs/hubfs/Group%201000006035.png?width=400&height=400&name=Group%201000006035.png "Kelly Grogan")

Episode Three

Episode Overview

**  
EPISODE THREE:**

### Getting Started: Your Weekly Catering Checklist

Featuring:  
Kelly Grogan, CRUMBS

In this mini episode, Kelly Grogan breaks down the simple checklist every restaurant should follow to ensure their catering business is running efficiently. Watch and takeaway simple, actionable strategies you can start implementing today.

[ Play Now ](https://cater.lunchbox.io/the-masterclass-series-episode-3?hsLang=en)

---

![Sam Stanovich & TJ Schier](https://cater.lunchbox.io/hs-fs/hubfs/Group%201000006034.png?width=400&height=400&name=Group%201000006034.png "Sam Stanovich & TJ Schier")

Episode Four

Episode Overview

**  
EPISODE FOUR:**

### Winning the Different Catering Segments: Schools & Sports

Featuring:  
Sam Stanovich, Big Chicken

TJ Schier, SMART Restaurant Group

Want to expand your catering reach and build loyal clients in schools and sports catering? Watch as TJ Schier and Sam Stanovich break down how restaurants can leverage relationships, sales CRM, list building, brick and mortar locations, and more to win community catering events. Tap into the strategies used by leading brands, Which Which and Big Chicken.

[ Play Now ](https://cater.lunchbox.io/the-masterclass-series-episode-4?hsLang=en)

---

![Sam Stanovich & TJ Schier](https://cater.lunchbox.io/hs-fs/hubfs/Group%201000006033.png?width=400&height=400&name=Group%201000006033.png "Sam Stanovich & TJ Schier")

Episode Five

Episode Overview

**  
EPISODE FIVE:**

### Winning the Different Catering Segments: Fundraisers & Non-Profits

Featuring:  
Sam Stanovich, Big Chicken

TJ Schier, SMART Restaurant Group

In the last episode of season one of The Cater Masterclass, TJ Schier and Sam Stanovich follow up on their previous lesson on community selling with two more segments: Fundraisers and Non-Profits. Learn the winning strategies your business can use to tap in to weekly, monthly and annual events in the fundraising and non-profit sectors. Understand the best practices to winning opportunities before the competition.

[ Play Now ](https://cater.lunchbox.io/the-masterclass-series-episode-5?hsLang=en)