Cater Council:
Introducing Sabrina Jenkins
Introducing the Cater Council?
We created the Catering Council as a resource for restaurant operators seeking guidance on growing their catering business. The council houses a directory of experts, each in their respective catering specialties, that operators can consult with for catering growth strategies, marketing, tech, operations, and more. The council serves as a board of advisors to the industry to help guide restaurants in growing their catering business. Featuring exclusive content, tools, seminars, and more, operators can tap into the council for strategic improvements and learnings in QSR, full-service, and fast casual catering.
Today, we’re announcing Sabrina Jenkins, Director of Catering at PDQ, a leading multi-unit fast casual brand. Sabrina manages regional catering sales efforts across all catering segments, including B2B, events, sports catering, and more. She specializes in new and existing market expansion as well as catering tech exploration and implementation.
Q&A with Aaron Hoffman
Why did you join the Cater Council?
I desired to join a group of other strong professionals in the Catering space. A place where we can share insights, bounce ideas off each other, develop and grow our catering businesses.
What do you hope to learn from the Cater community?
Useful tips and tricks to scaling a successful catering program. There are so many ways to attack sales, whether it’s through grassroots marketing, phone and email outreach, or in-store marketing. I love seeing what other brands are doing to shed light on their catering offerings. Hoping to share some of the nuggets I’ve acquired over the years and learn new tricks along the way!
There are so many ways to attack sales, whether it’s through grassroots marketing, phone and email outreach, or in-store marketing.
About Sabrina’s Experience:
Previously at Raw Juice and Bolay, Jenkins brings over 15 years of expertise in the restaurant industry and currently stands as the Director of Catering at PDQ. She specializes in new and existing market expansion in the Fast-Casual space, as well as catering tech exploration and implementation. Having spearheaded the launch and expansion of catering at PDQ, Sabrina Jenkins is an expert in growing catering operations across multi-unit brands.
About PDQ:
PDQ Chicken is best known for its perfect hand-breaded, buttermilk chicken and serious dedication to the community. Founded in Tampa in 2011 by Outback Steakhouse co-founder Bob Basham and MVP Holdings CEO Nick Reader, PDQ has become beloved across Florida, North Carolina, New Jersey, and New York.
PDQ's recipes are handmade with the mindful ingredients of a fine-casual restaurant and the value, speed, and convenience of a fast-casual joint. The menu features hand-breaded chicken tenders and nuggets, famous chicken sandwiches, and hand-spun milkshakes.