Cater Council:
Introducing Kelly Grogan
About the Cater Council
We created the Cater Council as a resource for restaurant operators seeking guidance on growing their catering business. The council houses a directory of experts, each in their respective catering specialties, that operators can consult with for catering growth strategies, marketing, tech, operations, and more. The council serves as a board of advisors to the industry to help guide restaurants in growing their catering business. Featuring exclusive content, tools, seminars, and more, operators can tap into the council for strategic improvements and learnings in QSR, full-service, and fast casual catering.
Today we’re announcing Kelly Grogan, Co-founder of CRUMBS, a leading off-premise growth agency for restaurants, as the first member of the Cater Council. Kelly joins with an impressive resume and track record of spearheading catering growth for brands of all sizes and a passion for helping restaurants increase their revenue streams.
Q&A with Kelly Grogan
Why did you join the Cater Council?
The industry is screaming that everyone needs to DO catering, but there aren’t enough resources to inform operators HOW to do it. The Cater Council is a dedicated forum to bring together the people who are in the day-to-day, who are experiencing the roadblocks preventing growth, and who are responsible for scaling catering programs inside their organizations. I am so proud to be part of this council because this powerful group of individuals is going to change the future of catering for all operators.
What are some areas of expertise you are able to offer to restaurant operators?
CRUMBS is an agency dedicated to being an extra set of hands for operators. We act as an outsourced revenue department for managing and driving catering programs, local store marketing efforts, and overall sales growth.
Areas of Expertise Include:
- Increasing First-Party Catering Orders
- Converting Third-Party Customers
- Driving Awareness, Sign-Ups & Engagement For Loyalty
- Menu Analysis & Profitability Enhancements
- Guest Engagement & Ordering Process Improvements
- Comprehensive Specific Branded Local Store Marketing Programs
We don’t just show you the opportunities; we actually do the work.
What do you hope to learn from the Cater community?
Every operator is in a different part of the process when it comes to catering - starting, scaling, fixing, and re-launching. This community is going to bring together the expertise from every level and every type of restaurant to bring experience and learning to make everyone’s program stronger. There’s no shortage of customers looking to order catering, so how can we work together to build programs that match their brands and get our food in those hands?
Catering sales teams have one of the most difficult jobs in the industry. They navigate a fun balance between what is possible in the restaurant and what the guest wants. Innovation is at the core of their day-to-day work, and together in this community, sharing thoughtful ideas and success stories and building a supportive environment will create an unstoppable group focused on improving all things catering.
Catering sales teams have one of the most difficult jobs in the industry.
About Kelly’s Experience:
Kelly Grogan is an accomplished professional with a lifelong passion for the restaurant industry. She has held nearly every position within the restaurant space providing unmatchable hands-on experience to add value at both the restaurant and the corporate level.
Over the last decade, Kelly has used her expertise to scale large sales teams, develop impactful marketing plans, coach operational leaders & establish successful partnerships, which demonstrate her ability to navigate & thrive in a highly competitive environment. Her innovative thinking & unique ability to implement strategies at all levels of the business have consistently uncovered new revenue opportunities, ensuring sustained growth & profitability. Kelly’s proven track record showcases her remarkable ability to find revenue in any scenario making her an invaluable asset within the hospitality industry.
Whether it is pasta and meatballs, fruit and chocolate, the front desk at hotels and entertainment centers, pizza, or beastly burgers, her portfolio of success showcases a contagious passion for this industry.
About CRUMBS:
CRUMBS was founded in 2019 with a team of individuals bringing over 20+ years of experience in opening, operating, managing & marketing restaurants of every size. They are the leading provider of outsourced incremental revenue services, helping restaurateurs increase their easiest & most profitable revenue streams - catering, local store marketing, fundraising, group events & delivery/off-premise sales. CRUMBS works with Multi-Unit operators to develop highly strategic plans personalized to their brand and implements them on behalf of the restaurant. Their hands-on approach allows operators to benefit from fast & sustainable results without having to add to their overhead.