---
title: Catering Domination - Episode 2
image: https://cater.lunchbox.io/hubfs/Group%201000005297.png
---

![Catering Domination - Episode Two](https://cater.lunchbox.io/hs-fs/hubfs/CateringDomination_Episode2-1.png?width=400&height=400&name=CateringDomination_Episode2-1.png "Catering Domination - Episode Two")

Now Playing

Episode Overview

**  
EPISODE TWO:**

### Tactics & Strategies for Building a Scalable Catering Operation

###### feat. Max Richey

In this episode of *Catering Domination*, hosts TJ Schier and Sam Stanovich sit down with Max Dehmer, a Teriyaki Madness franchisee, to discuss how he built a catering powerhouse in Northwest Houston. Max shares his journey from the oil industry to restaurant ownership, revealing how leveraging in-store marketing, relationship-building, and operational efficiency helped him scale to nearly 900 catering orders in under two years. Tune in for insights on the power of hands-on catering execution, never saying no to an order, and why personal touches—like custom-branded giveaways—turn first-time customers into lifelong clients.

![Catering Domination - Episode One](https://cater.lunchbox.io/hs-fs/hubfs/CateringDomination_Episode1-1.png?width=400&height=400&name=CateringDomination_Episode1-1.png "Catering Domination - Episode One")

Episode One

Episode Overview

**  
EPISODE ONE:**

### Perception Is Reality: How to Differentiate and Market Your Brand in a Growing Catering Landscape

###### feat. Allen Beck

In this episode of *Catering Domination*, hosts TJ Schier and Sam Stanovich talk with Allen Bachtell, Director of Catering at Costa Vida, about how the brand has grown catering to 10% of total sales. Allen shares how identifying the right customer verticals, building strong community relationships, and having a dedicated catering sales force have helped drive success. Tune in for expert insights on scaling catering operations, integrating with store teams, and winning big catering contracts.

[ Play Now ](https://cater.lunchbox.io/catering-domination-episode-1?hsLang=en)